Why conventional CRM requirements gathering is flawed...
The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work. Since this is the approach that most organizations take, I thought I’d take a few posts to explain why this approach is fundamentally flawed, and to outline a significantly better alternative. Before I get too far into solutions I’d like to use this post to illustrate the sorts of things that happen when people adopt the ‘functionality first’ approach and it goes something like this:
Sales & Marketing People - tell us about your CRM!
I’m writing to ask you about the CRM tools that you use, so that we can make an informed decision and share some knowledge with the community. As I’m also doing some due diligence for Adaptive Path, I can also share some of what...
Read more about Sales & Marketing People - tell us about your CRM!...How to revive a failing CRM system...
There’s been a lot of bad press about customer relationship management (CRM) technology over the years. While a lot has been made about CRM failures, the reality is that only a very small proportion of implementations actually fail in the...
Read more about How to revive a failing CRM system......Happy Tweets Ranks the Happy Tweeps
Happy Tweets runs the numbers on your most recent tweets to see how happy you are. Are you ready for this optimistic meme to sweep through the...
Read more about Happy Tweets Ranks the Happy Tweeps...The Cloud is Falling
Yes, the cloud is falling. And on-premise software executives are lining up to explain to us why the cloud computing era is distant and the promise of SaaS and PaaS is false. I will let you decide after reading this post by Vinnie and the original...
Read more about The Cloud is Falling...New Orleans through Street View
Louisiana is a place with heart and soul, a place where culture lives in the streets, in the rhythm of our music and in the flavors of our unique cuisine. I recently had the opportunity to visit the Googleplex and I expressed my interest in seeing...
Read more about New Orleans through Street View...Microsoft Files Patent for Pay-As-You-Go Computing
Microsoft has unwrapped a present for thrifty business users -- a patent application for pay-as-you-go computing that could present new dimensions for software as a service. The application applies to both PC hardware and software that could be...
Read more about Microsoft Files Patent for Pay-As-You-Go Computing...
